“Companies responding to our growing concern about the health impacts of their products are scrambling to present us with things that appear to look better, but in fact, really aren’t,” says Moss. Michael Moss and his book, "Salt, Sugar, Fat".
Jonathan Bastian talks with Moss about efforts from food manufacturers to tackle the problem and the concerns he has. In 2021 Moss published “Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions” which exposes how the Big Food giants keep us hooked on their products.
The impact on the nation’s health is significant – before the pandemic, the obesity rate was at 42% in the U.S.īack in 2013 Moss won the Pulitzer Prize for his book “Salt Sugar Fat: How the Food Giants Hooked Us,” which exposes how big multinational food companies make massive profits by producing cheap and hard-to-resist processed food. “Everything about processed food is designed for speed The packaging, the formulation, and the speed with which the products are able to deliver that hit of joy to the reward center of the brain is faster than tobacco and alcohol,” says Michael Moss. Sugar impacts the brain 20 times faster than nicotine, and foods that are highly processed and sweetened are the most addictive. Why do we crave certain foods like cheesy chips, pizza, and sodas? Nutrition labels and experts advise avoiding heavily-processed foods, not just because they are loaded with bad calories and have zero nutritional value, but because once consumed, they have us hooked.įood companies and manufacturers invest heavily in researching the best combinations of flavors, smells, and taste will keep consumers coming back for more.
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